Are You Losing 93% Of Your Audience Through Poor Brand Experience?
Over the recent years, many brands have realized that customer experience is a driving force in the buying habits of a customer.
To form stronger emotional bonds with their audiences, top brands are engaging their audiences live, by investing in a stronger emotional experience, more powerful visual effects and creative demonstrations to really stick in the minds of the market.
Novice marketing managers can think it's money just 'spent' on live events and that they think there might be no clear benefits.
However, this simply means they don't know how to harness the power of live events. In a recent study conducted by international live promoter AEG and Momentum Worldwide, it shows that when it comes to Millennials, live events are, hands down, the best place to invest your marketing budget.
And if you are not engaging it top quality live events, you could be turning off up to 93% of your audience and according to the EventTrack 2015 survey, you could be losing a massive 6% rise in yearly budgets.
“IT’S NOT WHAT YOU SAY…
IT’S WHAT YOU DO…”
Quote from Momentumww.com
In the EvenTrack 2015 survey it was seen that:
- 93% of respondents say they like brands that sponsor live events;
- 81% say that the coolest brand experiences they’ve ever seen somehow involve live settings
- About 80% say that the best and most effective way to connect with them is through branded live events;
Live events are a way to complete the buying cycle of a consumer from the initial brand engagement all the way to the buying process.
GIVE ME A GREAT EXPERIENCE !
If you give a consumer a great experience, from the moment they begin looking at your brand, they become emotionally attached to the product.
Buying decisions are no longer made about price or even the most well known brand, but made based on WHO HAS THE BEST RELATIONSHIP!
CUSTOMER EXPERIENCE IS THE KEY TO SUCCESS
- Customers equate brands with experiences
- Customers are more demanding than ever
- Bad customer experience spreads like wildfire on social media
- Angry customers can damage your brand name
HOW MUCH IS YOUR BRAND WORTH TO YOU?
When you create your live events, you now know that the feeling your customer has when he or she leaves your venue, WILL directly impact their buying decisions…
…AND word of mouth - the most effective and cheapest marketing you can get!
Not to mention that today video is the most powerful marketing modality we have. When you throw a visually exciting event, you will see videos galore going up online virally spreading your brand. This is what you must work towards - and powerful live events give you that opportunity.
Clearly you want to trust the investment in your Brand through live events with a seasoned professional.
Argon Animation Inc is known as the No1 Authority in Asia in creating dynamically engaging events that will connect your audience to your brand and increase your success with your market.
Since 2001, the Argon Animation Team have been producing world class events, conferences and live shows in over a dozen countries in Asia.
Our team has been entrusted by the world famous band Coldplay (in Manila), The South East Asian Games (in Laos), as well as having been a partner with Suntec City at their Fountain of Wealth (in Singapore) and literally hundreds of other shows from local and international brands.
Our objective is to help and support you create the best live events.
Together, let's give your audience an incredibly positive brand experience and influence their buying decisions to your products.
If we are going to help promote anyone’s brand this year…
It should be YOURS !
To start the ball rolling, add in your name and email address in the box to the right and one of my team will contact you.